Why work with us?

Franc-ly speaking…

Our curated collective of creative visionaries
will design the brand of your dreams that will
outlive TikTok and scare the absolute sh*t out
of your competitors

– full stop.

Eyeconic Brows campaign crew: L-R: Tess Holmes, Paul Versace, Sean Higgins, Eliza Francombe, Alice Haywood, Tess Lunney, Ned Zaina, Michael Bissell, Brodie-Jean Clark

A curated collective of creative visionaries.

What the hell does that even mean? Strap yourself in and we’ll tell you.

We’re not a typical agency (yeah, that’s what all the agencies say…but here’s why we actually mean it). Our team aren’t the same bored people locked in their four-walled agency cubicles, handcuffed to the desk while churning out the same old uninspired crap for every single client.

Our curated collective of creative visionaries is an interchangeable team that is put together based on the project, the client, and the specialist skills they call for.

It means that every service at your disposal is handled by an expert who has mastered their craft and is hand-picked during the discovery stage to perfectly match you and your project, with everything overseen by Eliza herself.

We’re not too shy to get up close and personal with your brand and have a complete styling overhaul like Julia Roberts in Pretty Woman.

Standing shoulder-to-shoulder and hand-in-hand with clients, we take them from concept to creative masterpiece and make the entire experience fun and exciting instead of daunting and complicated.

We’re here to shake things up, do things differently (better, obvs!), and to just… Be Franc.

Franc by name,

Franc by nature.

You don’t want to just hire a designer… You need a creative powerhouse who’s lived the entrepreneurial grind, matches your ambition, and brings a “nothing’s impossible” attitude with a can-do crew on speed dial - That’s Be Franc’s Brand Strategist and Creative Director, Eliza Francombe.

With more than 17 years of brand experience, Eliza is a born entrepreneur. She kicked off her creative career behind the camera as a fashion photographer before expanding into design, working with household names like Cotton On, Country Road Group, Typo and Target.

Since then, Eliza has worn just about every creative hat in marketing, design, production, web, photography, styling, PR and buying. Her bold style, sharp eye for detail and daring creativity have taken her from boutique Australian labels to global brands, and led to projects with JETS Swimwear, MAC Cosmetics, Ellen DeGeneres, Dita Von Teese, and a lineup of high-profile influencer brands, celebrities and TV personalities.

Being the fearless and unapologetic businesswoman she is, she took these years of unrivalled experience, skills and creativity to build her own exclusive homewares business, FrancHome (another puntastic name). She single-handedly built a distinctive brand and unique product line that hit the market and quickly spiralled out of control (in a good way). In just two short years, her products were stocked in the National Gallery of Australia, featured in leading interior magazines, and she was collaborating with Australia’s largest bathroom and interiors brand, ABI Interiors.

But here’s what truly sets her apart: Eliza doesn’t just create eye-catching, scroll-stopping brands. She guides you through the messy middle, that place where doubt creeps in, strategy goes sideways, and vision feels foggy. With Be Franc, you don’t just get deliverables; you get a hype girl, strategist, and creative partner who’ll call out the soul of your business and bring it to life with endless energy, clarity, and a whole lot of fun.

Confident, unapologetic, and relentlessly forward-thinking, Eliza Francombe is exactly who you want in your corner to give your product or service a competitive edge, distinctive identity, and unforgettable presence that stands out from the rest - full f’n stop.

“I only work with people, products, and industries I genuinely vibe with. If I can’t be 100% on board or fully into it, it’s a polite (but franc) no thanks from me.”

It’s certaintly no mistake.

The origin of the ‘C’ instead of the ‘K’ is a nod to the surname of Be Franc’s founder, Eliza Francombe, and her franc nature. Clever, right? The rolling forward ‘C.’ represents both our forward nature and our forward-thinking. We are different and standout from the rest. We produce creative that disrupts the norm and when we’re done, your business will become a distinctive, unforgettable brand – full stop. We separate ourselves from our competitors by a country mile with our own unmistakable, distinctive, unapologetic branding.

The rolling forward ‘C.’ which transforms into other symbols as it rolls, is used throughout our visual collateral as an anchor to always have our branding front and ‘c’entre.

The full stop represents the essence of being franc.; to the point, direct and honest. Finally, a full stop symbolises the end. It makes a statement and finalises it at the same time. So once all the creative is completed it’s done. Fabulous. Fin. Like the end scene of a cinematic masterpiece.

It’s clever, clear and concise – just like us.

The only C words we swear by for every client:

Creative to the core.

We live and breathe clever creativity, pushing its potential, drawing out its emotion, and using it to transform clients’ daydreams into their dream day jobs.

Candid but caring.

We cut the crap and always Be Franc. with honesty that comes from a place of genuine care for the client, their branding, and their future.

Confident and courageous.

We push the boundaries of traditional (tame) branding by supporting clients to take risks, think differently, dream big, and give ‘safe’ the middle finger.

Conversational and curious.

We dig deep, ask questions, and always evolve our knowledge through conversations with ourselves, our clients, and our curiosity. Learn it all and know it all without being a ‘know-it-all’.