From "Meh" to Memorable.

From "Meh" to Memorable.

The Process…

Clear, creative and quite franc-ly, F’n fun.

  • This is the first step in your branding journey. In this 1-hour brainstorming session with Eliza Franc(ombe), we’re going to get reeeeeeally up close and personal with your brand and discover who you are, who you want to be, and how we’re going to get you there.

    Send an enquiry >

  • Your brand strategy is franc-ly everything. It’s the complete package of what gives your brand meaning. It’s the ‘why’ behind the ‘who’, and the soul of your brand that guides every next fearless strategic move you make. It’s how your brand consistently connects with the world, makes you unmistakable, and it’s what’s going to make audiences and competitors sit up and pay god damn attention.

  • If your brand strategy is the soul, then your brand identity is the looks and personality. Your brand identity captures your voice, distinct look and feel, and gives you the full guide on how you present to the world.  Franc-ly speaking if you’re only here for a logo, a cute colour palette, and some fonts, CheapBrands4u is four blocks down, just behind the Nandos. 

    If you’re still here and serious about your brand’s visual identity, distinctive personality, and the power to make it all consistent, then scroll on.

  • Your brand execution is putting everything your brand is, has, and wants to give, and using it to connect with the world. It’s arriving on the scene with the content, communications, imagery, videos, print and package design, and every other touch point you have with audiences. If your a brand that is already in the market, this is the only suite of services we’ll allow you to cherry pick from, but it also means we get to cherry pick the clients and projects that we vibe with!

  • They say there are no friends in business, but we’ve never believed that. We love building genuine relationships with our clients and creating bonds that last well beyond the project itself. We’re in this together: hand in hand, arm in arm, all the way to the finish line (and beyond).

    Don’t just take our word for it, check out what our clients have to say about working with Be Franc. on our Franc Feedback page.

How you can work with us…

  • Your brand discovery is where we take all those thoughts and ideas swimming around in that beautiful head of yours and be franc. about devising a plan. There will be light bulbs glowing, truths landing, and fearless strategies taking shape.

    • 1 hour brainstorming and discovery session

    • Brand audit (for rebrands-only)

    • Picking the brains of brilliant brand strategist, Eliza Franc(ombe)

    • Branding insights, opportunities, and strategies

    • Planning next steps

    • Session fee waived for brands continuing with us for ‘Franc-ly everything’ - Service offering #2’

    Send an enquiry >

  • Naming your brand, product, or service is like trying to name a child or a pet.
    The stakes are high, and you don’t want to end up with a ‘Wayne Kerr’ situation or get dragged into a lawsuit because you didn’t think the tagline ‘Just Do It’ was trademarked.

    Discover a name that sticks out for the right reasons and have the right protections in place with our legal team ticking the boxes (pssst! Registering with ASIC is like wearing a surgical mask on your chin – it doesn’t count.)

  • This is for serious brand players. The ones who don’t mess around and want to be iconic, unmistakable, and unforgettable. You’ll have full access to all our services, curated team, and start to finish project management where we’ll take care of everything as you join us every step of the way. A fair warning, this isn’t for the faint hearted or the ‘I want it tomorrow’ brands. 

    Brand Discovery

    Brand Strategy

    Brand Identity Design

    Brand Execution

    On-going Brand Consulting

    • Brand meaning: the ‘who’, ‘what’, ‘why’, and ‘how’ of what makes your brand

    • Brand goal crafting and setting

    • Brand foundations for futureproofing the shit hitting fan moments

    • Brand positioning: why you’re different and why your competitors should be scared

      Brand copy and communications framework: what you say, how you say it, and why you say it

    • Brand Identity design (yes, and the logo)

    • Brand Execution. Packaging design, Shopify website design, printed and digital collateral. Honestly, this list is as long as the undeleted notes in your phone, dating all the way back to when the iPhone first launched

    • Plus so, so, SO much more, but you’re a busy entrepreneur and can’t be here all day

  • Franc-ly speaking, if you’re only here for a logo, a cute colour palette, and some fonts, CheapBrands4u is four blocks down, just behind the Nandos. 

    If you’re still here and serious about your brand’s visual identity, distinctive personality, and the power to make it all consistent, then step inside.

    We don’t like skipping the strategy behind your vision, but we’ll do it because we like you. Clients selected for this package will be limited and vetted by business type and commitment level.

    • A distinctive and consistent brand identity and creative direction

    • Brand photographic styling

    • Brand tone of voice

    • Brand taglines and slogans

    • Brand statement and story

    • Brand music and audio styling

    • Brand visual identity (iconography, colour palette, and typefaces)

    • Mini brand styleguide

    • Digital presence and social media assets

    “Wait, what about my logo?”

    Don’t worry, we didn’t forget your logo and logo variations.
    But there’s a reason we left them lucky last.

    Are they important? Yep.
    Do they define your brand? Hell no.

    Your logo is a small part of what makes your brand. Think of it like the cherry on a big, beautiful branding cake, or those cool little umbrellas that come with a cocktail.
    It will be     iconic, but only because of the branding behind it.

  • Already got a brand, and want the creative eye and ideas of Be Franc. to take it to the iconic level? This is the only suite of services we’ll allow you to cherry pick from, but it also means we get to cherry pick the clients and projects that we vibe with!

    The list is longer than the line for Taylor Swift tickets, but here’s a taste:

    ·       Product packaging design

    ·       Videography

    ·       Photography

    ·       Copywriting

    ·       Content creation

    ·       Retail displays

    ·       Interior design

    ·       Brand Styling

    ·       Shopify website design

    ·       All types of printed brand collateral


    Heads up! Brands missing a solid strategy, identity, or that don’t align with our values and branding standards might get a polite ‘sorry, no.’

  • You want to see The Wizard? (we call her ‘Eliza’)

    This is for brands who need Eliza’s creative eye, unapologetic honesty, and unreserved energy on a project or overall branding strategy.

    or perhaps you have a smaller budget and just want some direction and a Franc. opinion on your project.

    ·       Branding consultation

    ·       Overseeing campaign execution

    ·       Boundary-pushing creative direction

    ·       Creative art direction

    ·       Short or long-term engagement

  • So Brian from Finance still thinks a brand is just a logo? Cute. We all know a Brian.

    In 8 hours of Eliza’s Brand Bootcamp, we’ll rip that myth to shreds. We’re talking a full-on deep dive into who you are, what you stand for, and how to turn that into a strategy so game-strong your competitors get reduced to fans, not rivals. Audience? Nailed. Market? Owned. Longevity? We’re creating a brand that will outlive fitness challenges and the next overpriced oat-milk craze.

    One room. One day. No mercy. Let’s sort this sh*t out.

Let’s Be Franc...

Who we work with:​

Entrepreneurs and business owners in the beauty, fashion, and lifestyle industries who fit these glass slippers:

  • You have a brand vision and will only settle for the best team that can make it a reality

  • You know the true value of iconic branding as a future-building investment

  • You’re ready to commit, ready to trust the process, and ready to go

Signs we’re not the right fit:

  • You’re considering your cousin’s offer of designing you a logo on Canva for fifty bucks

  • Your knuckles are white from gripping onto the creative control like an old lady with the last discounted 3pk of knickers

  • You communicate as openly, frequently, and consistently as a teenager with no wi-fi   

  • You’re an accountant, taxidermist, real estate agent, or a local Avon lady *cough pyramid scheme cough*   

Real T, how much will my branding cost?

We can answer this one faster than when you’re asked, “what’s cooler than being cool?” (ICE COLD!) The answer is… it depends.

Businesses come in all different shapes and sizes - bricks and mortar, digital, boots on ground, products, and people.

Your brand doesn’t belong in the ‘one size fits all’ section, so we don’t have a one size fits all pricing structure.

We strongly encourage you to spend some time on research, setting a budget, and deciding what you’d like to invest in your branding so we can cross that cost bridge early.

The real question isn’t “How much will my branding cost?” It is… “What will it cost me if I don’t do it right from the start?” Short answer: a fortune. Way more expensive and time-consuming than doing it right the first time. In fact, it could cost you your entire business.

Do it right. Do it once.

This is where your brand goes from “meh” to memorable.

BRANDS WE CREATED!