Your brand discovery is where we take all those thoughts and ideas swimming around in that beautiful head of yours and be franc. about devising a plan. There will be light bulbs glowing, truths landing, and fearless strategies taking shape.

• 1 hour brainstorming and discovery session

• Brand audit (for rebrands-only)

• Picking the brains of brilliant brand strategist, Eliza Franc(ombe)

• Branding insights, opportunities, and strategies

• Planning next steps

• Session fee waived for brands continuing with us for ‘Franc-ly everything’ - Service offering #2’

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Naming your brand, product, or service is like trying to name a child or a pet.
The stakes are high, and you don’t want to end up with a ‘Wayne Kerr’ situation or get dragged into a lawsuit because you didn’t think the tagline ‘Just Do It’ was trademarked.

Discover a name that sticks out for the right reasons and have the right protections in place with our legal team ticking the boxes (pssst! Registering with ASIC is like wearing a surgical mask on your chin – it doesn’t count.)

This is for serious brand players. The ones who don’t mess around and want to be iconic, unmistakable, and unforgettable. You’ll have full access to all our services, curated team, and start to finish project management where we’ll take care of everything as you join us every step of the way. A fair warning, this isn’t for the faint hearted or the ‘I want it tomorrow’ brands. 

Brand Discovery

Brand Strategy

Brand Identity Design

Brand Execution

On-going Brand Consulting

• Brand meaning: the ‘who’, ‘what’, ‘why’, and ‘how’ of what makes your brand

• Brand goal crafting and setting

• Brand foundations for futureproofing the shit hitting fan moments

• Brand positioning: why you’re different and why your competitors should be scared

  Brand copy and communications framework: what you say, how you say it, and why you say it

• Brand Identity design (yes, and the logo)

• Brand Execution. Packaging design, Shopify website design, printed and digital collateral. Honestly, this list is as long as the undeleted notes in your phone, dating all the way back to when the iPhone first launched

• Plus so, so, SO much more, but you’re a busy entrepreneur and can’t be here all day

Franc-ly speaking, if you’re only here for a logo, a cute colour palette, and some fonts, CheapBrands4u is four blocks down, just behind the Nandos. 

If you’re still here and serious about your brand’s visual identity, distinctive personality, and the power to make it all consistent, then step inside.

We don’t like skipping the strategy behind your vision, but we’ll do it because we like you. Clients selected for this package will be limited and vetted by business type and commitment level.

• A distinctive and consistent brand identity and creative direction

• Brand photographic styling

• Brand tone of voice

• Brand taglines and slogans

• Brand statement and story

• Brand music and audio styling

• Brand visual identity (iconography, colour palette, and typefaces)

• Mini brand styleguide

• Digital presence and social media assets

“Wait, what about my logo?”

Don’t worry, we didn’t forget your logo and logo variations.
But there’s a reason we left them lucky last.

Are they important? Yep.
Do they define your brand? Hell no.

Your logo is a small part of what makes your brand. Think of it like the cherry on a big, beautiful branding cake, or those cool little umbrellas that come with a cocktail.
It will be iconic, but only because of the branding behind it.

Already got a brand, and want the creative eye and ideas of Be Franc. to take it to the iconic level? This is the only suite of services we’ll allow you to cherry pick from, but it also means we get to cherry pick the clients and projects that we vibe with!

The list is longer than the line for Taylor Swift tickets, but here’s a taste:

·       Product packaging design

·       Videography

·       Photography

·       Copywriting

·       Content creation

·       Retail displays

·       Interior design

·       Brand Styling

·       Shopify website design

·       All types of printed brand collateral

Heads up! Brands missing a solid strategy, identity, or that don’t align with our values and branding standards might get a polite ‘sorry, no.’

You want to see The Wizard? (we call her ‘Eliza’)

This is for brands who need Eliza’s creative eye, unapologetic honesty, and unreserved energy on a project or overall branding strategy.

or perhaps you have a smaller budget and just want some direction and a Franc. opinion on your project.

·       Branding consultation

·       Overseeing campaign execution

·       Boundary-pushing creative direction

·       Creative art direction

·       Short or long-term engagement

So Brian from Finance still thinks a brand is just a logo? Cute. We all know a Brian.

In 8 hours of Eliza’s Brand Bootcamp, we’ll rip that myth to shreds. We’re talking a full-on deep dive into who you are, what you stand for, and how to turn that into a strategy so game-strong your competitors get reduced to fans, not rivals. Audience? Nailed. Market? Owned. Longevity? We’re creating a brand that will outlive fitness challenges and the next overpriced oat-milk craze.

One room. One day. No mercy. Let’s sort this sh*t out.