FrancHome.
FrancHome is the brainchild of Be Franc’s Brand Strategist, Eliza Francombe (yes, another punny name). Fearless and driven, she channelled years of experience and creativity into single-handedly building an exclusive homewares brand. What began as a maternity leave project quickly became a labour of love, with Eliza developing a distinctive brand and unique product line that soon captured national attention.
FrancHome grew from her love of curating colourful, unique pieces and her frustration at big retailers copying small designers. Eliza wanted to create something original, bold and hard to replicate. This vision became the limited-edition ‘One of One’ and ‘One of Three’ collections (see campaign video below), celebrating rarity and the thrill of discovering something truly different.
Services provided:Eliza did Franc-ly everything…
Brand Strategy
Brand Identity Design
Brand Execution. Photography, Art Direction, Campaigns, Packaging Design. Shopify Website Design…. the list goes on.
Project Overview:
The logo was intentionally pared back, using typographic styling to highlight the connection between Franc and Home and nod to the pronunciation of Eliza’s surname, Francombe. The visual identity was anchored in high contrast, with bright, striking products set against earthy tones, photographed using consistent angles and moody lighting. The Artisan Sud Bar packaging was designed to complement the soaps, which resembled miniature artworks displayed on tiny easels, distinctive, eye-catching and impossible to ignore on retail shelves. Together, these elements created a cohesive aesthetic that extended far beyond the logo.
In just two short years, FrancHome products were stocked in the National Gallery of Australia, and collaborations followed with ABI Interiors, one of Australia’s leading interior brands.
To take the experience further, Eliza introduced the Artisan Sud Bar workshops, intimate, hands-on sessions in her beautifully styled Bellbrae studio overlooking the rolling hills. Guests crafted their own Artisan Sud Bars, sipped champagne, and even sampled edible versions of her creations. The workshops sold out every weekend, turning FrancHome into more than a homewares brand. It became an experience.
But the bigger FrancHome grew, the more Eliza realised her true passion lay elsewhere, helping others build distinctive, unforgettable brands of their own. FrancHome became the catalyst for her true calling in branding and brand experience, and that journey led to Be Franc.
