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What is Copywriting and why do I need it?

Let’s be franc; just because your computer has Word, doesn’t make you a writer.

Having professionally written copy at every touch point of your brand is just as important as having a great logo.

Just like a person, a brand should have a personality and this is just one of the roles a Copywriter plays in developing a brand and its tone of voice. Some brands are known for their sass, some for their sophistication, some are more serious and others are down right outrageous!

When existing or potential customers are engaging with your brand it’s important that they make an emotional connection so your business stands out from the others; that’s the power of copywriting – Well, good copywriting anyway.

Once you have your brand tone of voice nailed, it can be applied to every aspect of your brand from packaging, web and social through to a standout press release or influencer package!

Not only will a Copywriter create an identity for your brand through the written word, they will also strategically create text that will enhance your business ranking on search engines. Oh, and typos? With a Copywriter they will be a thing of the past!

So, what do want people to think of when they think of your brand?


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